Course Information

Semester	Course Unit Code	Course Unit Title	T+P+L	Credit	Number of ECTS Credits
6	NMC 318	Management of Communication Projects	2+2+0	3	5

Course Details

Language of Instruction	English
Level of Course Unit	Bachelor's Degree
Department / Program	BA Program in New Media and Communication
Type of Program	Formal Education
Type of Course Unit	Elective
Course Delivery Method	Face To Face
Objectives of the Course	This course provides skills development training in creating communication projects, managing and monitoring communication in projects.
Course Content
Course Methods and Techniques
Prerequisites and co-requisities	None
Course Coordinator	None
Name of Lecturers	Prof.Dr. İzzet Bozkurt
Assistants	None
Work Placement(s)	No

Recommended or Required Reading

Resources

McKee, K.B., & Lamb, L. (2009). Applied Public Relations: Cases in Stakeholder Management (Second Edition). New York, New York: Routledge, Publisher.

Course Category

Field

%100

Planned Learning Activities and Teaching Methods

Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration	Total Work Load
Course Duration	14	3	42
Hours for off-the-c.r.stud	9	5	45
Assignments	2	20	40
Final examination	1	25	25
Total Work Load			Number of ECTS Credits 5 152

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:

No	Learning Outcomes
1	To learn basic notions related to public relations.
2	To learn to apply methods and techniques of modern public relations.
3	3- To develop the ability to critique public relations sector in Turkey. (A,B)
4	4- To learn to compare the roots of PR in between Turkey and the USA. (A,B)
5	5- To acquire basic skills of managing PR processes. (C,D,E,F)

Weekly Detailed Course Contents

Week	Topics	Study Materials	Materials
1	1. What is Public Relations? The review of the term of "Halkla İlişkiler" in Turkish.
2	2. How PR differs from Journalism, Advertising, Propaganda, Marketing, Publicity/Press Agency.
3	3. The Evolution of Public Relations: The history of Public Relations in the USA and Turkey.
4	4. The basic concepts of Public Relations, Marketing Communication and Branding.
5	5. The functions of PR in organizations, the roles in corporate communication units and the leading theories in PR.
6	6. PR firms, PR business and ethics.
7	7. The tools and methods of Media Relations/Publicity.
8	8. Midterm Examination.
9	9. An overview to the fields of Public Relations: Corporate PR, Marketing PR, Internal PR, Issues Management, Political PR, Personal PR, Crisis Management, Event Management, Government Affairs,.
10	10. The basics of a Public Relations campaign: Strategic PR and Operational PR.
11	11. The future of PR Career.
12	12. Case studies and workshop.
13	13. Global/International PR.
14	14. The challenges in Turkish PR sector.

Contribution of Learning Outcomes to Programme Outcomes

Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant

https://obs.ihu.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=209556&lang=en